廖敬華

與國外大學出版社相比較，臺灣地區大學出版社發展歷史較短，規模較小。臺灣地區大學出版社之角色定位不明、任務紛雜，以至於難以發揮大學出版社應有之功能，錯失了發展時間與爭取發展資源之良機。

本研究為臺大出版中心之個案研究，探索臺大出版中心於12年之發展歷程。研究目的為：（1）描述臺大出版中心之發展歷程。（2）調查臺大出版中心之營運現況。（3）探討臺大出版中心之角色定位。（4）探討臺大出版中心之發展方向。（5）提出臺大出版中心之營運參考建議。

作為一實徵研究，本研究採取質性研究搜集資料之方法，包含：（1）文獻分析：搜集整理大學出版相關主題之二手資料。（2）文件分析：蒐集臺大出版中心歷年之指導委員會議紀錄。（3）深度訪談法：訪談臺大出版中心之指導單位、職員、指導委員與大學出版社之專家學者意見，以上述所蒐集之內容分析臺大出版中心，達成研究目的。

研究結果顯示臺大出版中心：（1）以學術出版為核心之價值。（2）角色定位為專業大學出版社。（3）具備基礎之出版作業流程，於徵稿、審查、編輯、印刷、銷售有初步規模。（4）具有學術出版之優勢，積極開發具有學術價值與市場性之優質學術書籍。（5）面臨內外部之困難，需循序漸進改善。（6）具備未來發展之重要目標，包含學術專書企劃、發展合作出版、開拓數位出版以及拓展海峽兩岸圖書交流。

研究建議臺大出版中心：（1）於行政組織部份：擴充人力、物力資源，提升出版運作流程之彈性與效率。（2）於編輯方部份：提升出版品之品質，發展合作編輯，創新企劃多元書系。（3）於銷售部分：積極拓展實體、網路之銷售通路；與更多樣之單位洽談合作銷售；開拓大陸學術出版市場。

In comparison with overseas university presses, university presses in Taiwan are smaller in scale and have shorter history. Most of university presses in Taiwan have indefinite roles and are burdened with miscellaneous tasks so that it is difficult for them to fully play the professional role. Hence, university presses in Taiwan have missed the time and opportunities for decades.

This research is a case study of National Taiwan University Press. It focuses on the development of National Taiwan University Press in twelve years. The purposes of the research are as follows: (1) to describe the growth of National Taiwan University Press, (2) to survey the operation of National Taiwan University Press, (3) to discover the role of National Taiwan University Press, (4) to find out the forward directions of National Taiwan University Press, and (5) to give suggestions of the operational strategies for National Taiwan University Press.

As an empirical research, it takes the qualitative approach to collect the data in order to aim at the research purposes. The research methods include (1) the literature analysis of secondary resources, (2) the document analysis of the meeting documents of the advisory board, (3) the in-depth interviews with the directors, staffs, advisory board members and specialists.

The result of the research shows that National Taiwan University press: (1) values scholarly publishing as its core goal, (2) plays the role of professional university press, (3) has basal operation system, including acquisition, peer-review mechanism, editing, printing and marketing, (4) possesses the strengths of scholarly publishing so as to actively develop the academic publications and also to earn the market, (5) faces the problems inside the university press and those in the external environment, (6) owns the objectives such as producing academic books of high quality, publishing in cooperation with other organizations, developing electronic publishing, and expanding the market across the Taiwan strait.

The research recommends National Taiwan University Press (1) recruit new staffs and gain the opportunity to enhance the flexibility and efficiency in the administrative part. (2) improve the quality of publication, develop the cooperative mechanism and create various series of books in the executive part. (3) expand the distribution channels, cooperate with much more kinds of organizations and explore the market in mainland China in the marketing part.