Emerald Group Publishing 徵求 Account Management Executive (1人)

Summary of Role:

Provide support for a Business Manager in the development of a defined territory, through conducting research, customer contact, marketing campaigns and conference activity aimed at building brand awareness and generating leads

Key Responsibilities:

·         Planning and undertaking campaigns to renew and up-sell existing customers

·         Managing renewal/up-sell campaigns to customers in the Academic Sector, in conjunction with Business Managers

·         Directly contacting academic customers to create a profitable customer relationship primarily through telephone contact

·         Supporting the Business Manager in the renewal of all business at the end of the agreement

·         Renewing subscriptions taken by customers not included in agreements

·         Planning and undertaking campaigns to generate new leads, using the full marketing; undertaking a verification and qualification process to establish a genuine need to purchase

·         Working with external agencies, writing and designing promotional material/letters, including country specific (translated) brochures

·         In conjunction with Business Managers, proposing an annual marketing budget for the region in line with the guidelines specified

·         Sourcing and deploying conference incentives and exhibition stands

·         Providing accurate and regular reports on activity undertaken and campaign results for further analysis

·         Communicating agreed pricing/licenses to the Customer Operations department

·         Undertaking training and development with existing and prospective customers, for example WebEx training

·         Representing Emerald at conferences and exhibitions including product demonstrations and product reviews

資格條件:

Role Specific Competencies:

Skills:

·         Ability to write marketing messages

·         Time management

·         Willingness and confidence to contact customers

Knowledge:

·         Understanding of products and key messages that will increase interest levels

·         Understanding of key sales times and renewal periods

·         Understanding of publishing industry and library industry

Behaviours & Attributes:

·         Flexible approach to working, providing support that is appropriate for a particular territory rather than a standard adoption of key tasks

·         Customer-oriented focus

·         Close working relationship with Regional Operations Managers and Business Managers

Additional Factors Specific to Role:

·         Language skills and ability to communicate verbally and in writing with customers

·         Willingness to travel to conferences and make customers visits when required

請將中英文履歷寄至lfei@emeraldinsight.com

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